Activities

Track and share activity from
 across the entire customer journey

Collect customer activity directly into your customer data platform. Gain insights from the actions that matter, segment audiences and deliver highly dynamic content.

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Map activities across the customer journey to understand behaviors unique to your business

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Map the activities that matter

Create custom activities that represent the most important events across the customer lifecycle. You don’t need to be able to write code—simply use the wizard.

Add activities from popular data sources

When you connect data sources like your store, billing or CRM, we automatically add all the activities and attributes to track behaviors and segment customers.

Segment activities based on frequency and time

Filter activities by attributes, frequency and time to pinpoint opportunities, such as free trial users who have logged in more than twice in the last 30 days and are not yet customers.

Visualise and track customer activity with reports and dashboards

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Create reports to visualize activity

Reports help you visualize sign ups, logins, orders and abandoned carts. Use funnels to see drop off between activities.

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Pin reports to a dashboard

Add reports of activities you wish to track to dashboards. Easily set goals and see customer activity across the entire journey.

Turn activity into dynamic content to deliver hyper personalized messages

Add dynamic content to emails and SMS from attributes in your activities. Show recommendations, related products, trip information and order summaries.

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Unleash the power of your customer data with one click integrations:

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