Unify your customer data by connecting to all of your data sources without writing a line of code. Pre-built integrations allow you to get setup in minutes.
Track all important customer behaviors and transactions across the customer lifecycle. Segment and personalize based on customer activity.
Have a custom database, backend or ecommerce solution? Easily connect a custom data source to your CDP and unlock your data from any source using our API.
Add custom activities to represent important customer behavior and transactions you wish to track. E.g. Signed up, Purchased, Logged in.
See all of your customer data on a single customer profile. Unlock complete visibility into your customers to create a unique and personalized experience.
Understand your customers beyond fields in a database. Easily segment across demographics, firmographics, geographical, behavioral and transactional data.
Target the most important audiences across the customer lifecycle. Activate and grow your audiences with multi-channel marketing campaigns.
With the power of reporting across all of your customer data, you can report on everything from website activity, to product activity, to new sales.
Having all your customer data in one place means all of your important metrics on a single dashboard. Get complete insight across the customer journey.
Easily compare different customer segments by filtering reports based on customer, transactional and behavioral data.
Make decisions based on how engaged customers are at each lifecycle stage. Customize how engagement is calculated.
Define target audiences across the customer lifecycle and personalize marketing campaigns. See the impact of marketing on revenue.
Empower your whole team to make better decisions with data. Set goals and track key metrics with dashboards.
Use powerful reporting and analytics to understand customers, answer hard questions and report on key business metrics.
Empower teams throughout your organization with access to customer data with defined permissions. Use modern APIs to integrate.