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All data sources

Facebook

Acquire new leads with Facebook Lead Ads. Use your first party data to sync audiences for retargeting and lookalike campaigns.

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Capture new leads

Automatically capture new Facebook Lead Ad submissions and send automated nurture sequences to follow-up.

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Sync your audiences

Send audiences from your CDP to Facebook Audience Manager so you can retarget users who didn't convert.

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Grow with lookalikes

Expand your reach. By creating lookalike audiences you can leverage your data to find people who are similar to your best customers.

Description

When you connect Facebook you'll combine your Facebook campaign data with your customer data, allowing you to automate marketing campaigns for new leads and leverage your first-party audience data for advertising.

With Facebook and Autopilot, you'll be able to:

  • Automate customer journeys for new leads generated via Facebook Ads.

  • Sync audiences from your CDP to Facebook Audience Manager.

  • Exclude known users from seeing your ads.

  • Retarget to people who have visited your website but didn't purchase.

  • Advertise new and relevant product offerings to your best customers.

  • Create lookalike audiences for prospecting activity.

When you connect the Facebook data source, all of your lead data from Facebook will be synced and a new object will be added to your customer data platform where you can view all of the relevant contacts from Facebook.

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