Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Chloe Schneider

Head of Content @ Ortto

 UTM parameters

UTM parameters: What they are, how to use them, and best practices

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

Behavioral segmentation

Understanding behavioral segmentation and how to use it

Behavioral segmentation allows marketers to create and target groups of people who have taken similar actions or present similar behaviors. 

Target practice: Understanding behavioral segmentation and how to use it

Website metrics blog

Important website metrics to track for performance (Plus a website analytics dashboard template)

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Learning about how your website is performing, and what you can do to improve its performance, starts with tracking these important website metrics. 

Click, scroll, convert: Website metrics to track and analyze performance

how to collect customer feedback

How to collect more constructive customer feedback

If you really want to improve the customer experience and grow your business, it’s crucial that your customer feedback strategy includes a means of collecting, analyzing and actioning qualitative data. 

Beyond star ratings: How to collect more constructive customer feedback 

push notification metrics

Push notifications performance metrics 

Metrics that matter: How to measure push notification performance

customer support kpis

How to set and track customer support goals 

Quantifying customer experience can be difficult, but it is possible. In this guide, we’ll walk you through how to set and track customer support goals in 2024 and beyond. 

Goal getters: How to set and track customer support goals in 2024

data-driven marketing

Data-driven marketing strategies to adopt in 2024

Paint by numbers: Data-driven marketing strategies to adopt

Author Meagan Philpot

Meagan Philpot

Track more first-party data - Ortto 

How to build a first-party data strategy 

With the death of third-party cookies looming, collecting first-party data has never been so important. Refresh your strategy and collect more customer data with these tips. 

KPIs vs metrics

KPIs vs. metrics: Understanding the difference with examples

Dive deep into the distinction between KPIs and metrics with clear explanations and illustrative examples. Read more here.

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