Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Ellie Wiseman

Chloe Schneider

Head of Content @ Ortto

Online SaaS communities OG image

Top SaaS communities for networking and inspiration 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

Travis Hazlewood

Head of Email Deliverability @ Ortto

Email signup form best practices

Email signup form best practices for B2B

Learn how to build an email signup form that helps your B2B emails reach the inbox with tips from an email deliverability expert. 

Good form: Best practices for B2B email signup forms

 UTM parameters

UTM parameters: What they are, how to use them, and best practices

Explore resources and advice to help you get the most out of Ortto.

Maximise your Ortto platform | Ortto Academy

Ortto Academy

UTM parameters help marketers discover the highest-performing campaigns and allocate budget more effectively. In this blog, find out all you need to know.

How to use Google’s Postmaster Tool

Google's Postmaster Tool can be a powerful tool for assessing email deliverability performance and issues. In this article, Ortto's Head of Email Deliverability shows you how you can interpret the data like a seasoned veteran.

ai in marketing trends

6 AI marketing trends 

We asked marketers across different industries for their AI marketing trends. Here's what we found.

ai in marketing

AI marketing trends | Ortto

Bullseye

Ultimate guide to account-based marketing (ABM) 

Account-based marketing (ABM) is a B2B marketing and sales strategy where specific, best-fit accounts are targeted via personalized campaigns directed to multiple key decision-makers within the target company. 

Bullseye: Ultimate guide to account-based marketing (ABM) 

SMS sender ID

SMS sender ID guide: What it is, why it matters, and how to choose one

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

SMS sender IDs allow brands to send marketing messages from a consistent and recognizable alphanumeric or numeric code. This guide explains the different types of sender IDs and how best to choose the right sender ID for your brand.

SMS sender ID: What it is, why it matters, and how to choose yours

Email deliverability glossary 

Get a layman’s breakdown of over 100 deliverability-related terms and phrases in our A-Z email deliverability glossary.

The A-Z of email deliverability: Technical terms explained for non-technical people

best live chat software 2024

Best live chat software for 2024

If you’re adding live chat to your support offering for the first time or improving your current offering, you will want to spend some time vetting and selecting live chat software that meets your needs. 

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