Supercharge your marketing with the automation by gaining knowledge and learning about strategies by reading our marketing automation blogs.

Expert insights and resources on marketing automation | Ortto

Marketing automation resources

Marketing automation 

Discover expert insights, new ideas, and advice on data and analytics for marketers and level up your marketing strategy. 

Expert insights and resources on data and analytics for marketers | Ortto

Marketing data and analytics resources

Data and analytics

Insights and advice for marketers in startups

Startup marketing resources

Startup marketing

Discover expert insights, new ideas, and advice for content marketers and level up your content marketing strategy. 

Expert insights and resources for content marketers | Ortto

Content marketing resources

Content marketing

Discover expert insights, new ideas, and advice on lifecycle marketing to level up your marketing strategy. 

Expert insights and resources on lifecycle marketing | Ortto

Lifecycle marketing resources

Lifecycle marketing

Discover expert insights, new ideas, and advice to level up your marketing strategy. 

Expert insights and resources on marketing strategy | Ortto

Marketing strategy resources

Marketing strategy

Discover expert insights, new ideas, and advice on marketing operations and level up your marketing strategy. 

Expert insights and resources on marketing operations | Ortto

Marketing operations resources

Marketing operations

Gain knowledge ideas, tips and tricks to market, generate revenue and acquire customers with our product led growth blogs. Learn more today.

Expert insights and resources for product-led growth marketers | Ortto

Product-led growth resources

Product-led growth

Discover expert insights, new ideas, and advice on retention marketing and level up your marketing strategy. 

Expert insights and resources for retention marketing | Ortto

Retention marketing resources

Retention

Discover expert insights, new ideas, and advice on omnichannel marketing and level up your marketing strategy. 

Expert insights and resources on omnichannel marketing | Ortto

Omnichannel marketing

Supporting your customer-facing teams with content

Omnichannel marketing resources

Discover expert insights, new ideas, and advice for email marketers and level up your email marketing strategy. 

Expert insights and resources for email marketers | Ortto

Email marketing resources

Email marketing

Learn how to create a personalized marketing strategy to grow your business and generate leads by reading our marketing personalization aritcles.

Expert insights and resources for marketing personalization | Ortto

Personalization resources

Personalization

Discover expert insights, new ideas, and advice for customer experience marketing and level up your marketing strategy. 

Expert insights and resources for customer experience marketing | Ortto

Customer experience marketing resources

Customer experience 

Discover expert insights, new ideas, and advice on AI and machine learning for marketers to level up your marketing strategy. 

Expert insights and resources on AI and machine learning for marketers | Ortto

AI and machine learning resources

AI and machine learning

In The Pulse's Mea Culpa series, marketing leaders share their biggest mistakes, and how these shaped their careers.

Mea culpa: Mistakes and lessons learned from marketing leaders

It was an ego problem (1)

Mea culpa series

Mea Culpa

Ellie Wiseman

Chloe Schneider

Head of Content @ Ortto

Online SaaS communities OG image

Top SaaS communities for networking and inspiration 

Unlock Your Potential: Dive into Ortto's Learning Hub

Learn | Ortto

Learn

Need a network? These SaaS communities are filled with founders and executives who have been there, done that, and are willing to share their advice with likeminded people.

Top SaaS Communities for Networking and Inspiration

customer acquisition model

Customer acquisition: Strategies, tools, and FAQs answered

Discover expert insights, new ideas, and advice for ecommerce marketers and level up your marketing strategy. 

Expert insights and resources for ecommerce marketers | Ortto

Ecommerce marketing resources

Ecommerce marketing

Discover expert insights, new ideas, and advice for fintech marketers and level up your marketing strategy. 

Expert insights and resources for fintech marketers | Ortto

Fintech marketing resources

Fintech marketing

Discover expert insights, new ideas, and advice for healthcare marketers and level up your marketing strategy. 

Expert insights and resources for healthcare marketers | Ortto

Healthcare marketing

Missing the mark 7

Healthcare marketing resources

Learn about customer acquisition strategies, tools, and FAQs

Ultimate guide to customer acquisition | Ortto

How to write better emails 

Unique tips for writing marketing emails 

We asked marketers in a range of industries about their unique tips for writing marketing emails that get noticed. Here's what they had to say. 

Unique tips for writing top-performing marketing emails 

Omnichannel vs multichannel  

Omnichannel marketing vs. multichannel marketing 

Omnichannel and multichannel marketing are used interchangeably, but there are differences. Find out which marketing approach yields better results, and how to set it up.

Omnichannel vs. multichannel marketing - Ortto 

SMS sender ID

SMS sender ID guide: What it is, why it matters, and how to choose one

Discover expert insights, new ideas, and advice for nonprofit marketers and level up your marketing strategy. 

Expert insights and resources for nonprofit marketers | Ortto

Nonprofit marketing

SMS sender IDs allow brands to send marketing messages from a consistent and recognizable alphanumeric or numeric code. This guide explains the different types of sender IDs and how best to choose the right sender ID for your brand.

SMS sender ID: What it is, why it matters, and how to choose yours

Push notifications guide

The marketer's guide to push notifications: Types, getting permission, and best practices

With great power comes great responsibility. Push notifications should be used selectively with the user experience front of mind. When you get it right, you can engage your customers and drive business outcomes. 

Push it: The marketer's guide to push notifications

how to use live chat to increase conversions

How to use live chat to increase conversions

Live chat can be an effective channel for converting website visitors. It's all about getting the right message in front of the right vistior. In this blog, we show you how it's done. 

customer support kpis

How to set and track customer support goals 

Quantifying customer experience can be difficult, but it is possible. In this guide, we’ll walk you through how to set and track customer support goals in 2024 and beyond. 

Goal getters: How to set and track customer support goals in 2024

Travis Hazlewood

Head of Email Deliverability @ Ortto

Travis Hazlewood quote

From inbox to everywhere: How email marketing empowers omnichannel success

Discover why email marketing remains the most reliable means of communication for successful omnichannel marketing strategies. Learn why, despite the rise of SMS and push notifications, email should still be the backbone of your omnichannel strategy.

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