Understand user behavior, take action and find answers to improve your product.
If you can't track the most important activities in your product and understand the customer lifecycle it's impossible to assess the performance of the experience you're offering. Product analytics provides critical information to optimize performance, diagnose problems, and correlate customer activity with long-term value.
Define the most meaningful activities in your product and optimize the experience around them.
Segment users based on their engagement.
Design funnels to understand conversion rate at each step.
Discover opportunities with cohorts. What day of the trial do they complete an activity?
Visualize all your product analytics on a dashboard and track progress towards your goals.
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